"Farmer Refuted"

Selling the Concept of America

As the Revolutionary War was approaching, there was still controversy on if the war should happen. The conflict was mainly between loyalist, those still loyal to British rule in America, and revolutionaries, who wanted America to thrive on its own. People like the Son's of Liberty would fit in the innovators or early adopters in the graph above. Loyalists fit in laggards. While the graph above is for products, it seems to also fit for ideas.

At this point in history, there were still a number of people who are undecided and it is up to both sides of the ideology to round them up. Early Revolutionaries were putting out pamphlets and were getting into debates in the streets to spread their ideals. Because when they get and fill the early majority they will see the largest power spike in favor of the Revolutionary War. Hamilton was a great proponent for selling America. In other songs it is mentioned that Hamilton wrote a lot of literature for America and he was a charismatic man who people might be willing to follow.

This idea of selling an idea can also been seen in elections. Each side already has a very loyal base that will pretty much vote for their party no matter what. The people who matter are the people undecided. People on the edge create a need for advertisements for ideologies and are the reason we see political ads. While this curve is not perfect because the far right categories may never sway, it is still a nice depiction for selling ideas.